From reference
to real watch.

Series 01 / Five studies

Five younger silhouettes are under evaluation. This page separates design intent from supplier-confirmed facts so nothing provisional is sold as finished.

Shift 38 integrated steel watch design-direction concept
Concept image / not final product photography
Target specification

Shift 38

The clearest commercial direction: integrated steel, compact cushion case, black dial, high-contrast seconds hand.

Movement
Automatic target; caliber unconfirmed
Case
38 mm target; 316L steel requested
Crystal
Sapphire target; unconfirmed
Water resistance
10 ATM target; pressure test required
Working retail
$269 planning target; not a public offer
Grid 37 green dial watch design-direction concept
Concept image / not final product photography
Target specification

Grid 37

A green-first cushion watch designed for campaign strength without becoming a novelty colorway.

Movement
Automatic three-hand target; complications under review
Case
37 mm target; integrated steel bracelet requested
Dial
Gradient green study; Pantone match required
Water resistance
5–10 ATM target; unconfirmed
Working retail
$259 planning target; not a public offer
Terminal 39 sand dial automatic watch design-direction concept
Generated concept image / not supplier or final product photography
Target specification

Terminal 39

A quieter sports automatic: granular warm dial, brushed architectural steel, one cobalt signal, and a fitted black FKM strap.

Movement
TMI NH38 or no-date NH35 target; documentation required
Case
39 mm target; 316L steel requested
Crystal
Flat sapphire with internal anti-reflective coating target
Water resistance
10 ATM target; independent pressure test required
Working retail
$239 planning target; not a public offer
Circuit 38 electric blue integrated steel automatic watch design-direction concept
Generated concept image / not supplier or final product photography
Target specification

Circuit 38

The highest-spec candidate: a thin integrated case, electric-blue dial texture, and fluorescent seconds hand without a borrowed luxury silhouette.

Movement
Miyota 9015 target; caliber and grade must be documented
Case
38 mm target; 316L steel with articulated bracelet
Crystal
Sapphire with internal anti-reflective coating target
Water resistance
10 ATM target; independent pressure test required
Working retail
$299 planning ceiling; not a public offer
Interval 36 rectangular jump-hour watch design-direction concept
Concept image / not final product photography
Feasibility study

Interval 36

A rectangular display watch for the customer who wants a watch to function as an object, not a status signal.

Movement
Automatic jump-hour feasibility unknown
Case
36 mm width target; rectangular steel architecture
Display
Cobalt hour and minute apertures; engineering required
Status
Do not advance without movement feasibility quote
Retail band
Under review; no price claim

What must be true before we sell.

  1. 01 Ciloa confirms an automatic movement option for the selected case architecture.
  2. 02 Written bill of materials identifies movement, case metal, crystal, plating, strap, and water-resistance method.
  3. 03 Logo, dial, caseback, crown, packaging, MOQ, sample fees, tooling, and lead times are quoted.
  4. 04 A branded sample passes visual, timing, fit, crown, bracelet, and pressure-test checks.
  5. 05 Landed cost supports at least 50% product gross margin after freight, duty, QC, packaging, payment fees, and warranty reserve.
  6. 06 Trade-dress and trademark review clears the final design and Barrow & Bond marks.