Development studio / Ciloa sourcing track

From reference
to real watch.

Three younger silhouettes are under evaluation. This page separates design intent from supplier-confirmed facts so nothing provisional is sold as finished.

Shift 38 integrated steel watch design-direction concept Concept image / not final product photography

01 / Lead concept

Shift 38

The clearest commercial direction: integrated steel, compact cushion case, black dial, high-contrast seconds hand.

Movement
Automatic target; caliber unconfirmed
Case
38 mm target; 316L steel requested
Crystal
Sapphire target; unconfirmed
Water resistance
10 ATM target; pressure test required
Retail band
$225–$275 planning range; not a public offer
Grid 37 green dial watch design-direction concept Concept image / not final product photography

02 / Color study

Grid 37

A green-first cushion watch designed for campaign strength without becoming a novelty colorway.

Movement
Automatic three-hand target; complications under review
Case
37 mm target; integrated steel bracelet requested
Dial
Gradient green study; Pantone match required
Water resistance
5–10 ATM target; unconfirmed
Retail band
$225–$285 planning range; not a public offer
Interval 36 rectangular jump-hour watch design-direction concept Concept image / not final product photography

03 / Movement study

Interval 36

A rectangular display watch for the customer who wants a watch to function as an object, not a status signal.

Movement
Automatic jump-hour feasibility unknown
Case
36 mm width target; rectangular steel architecture
Display
Cobalt hour and minute apertures; engineering required
Status
Do not advance without movement feasibility quote
Retail band
Under review; no price claim

Ciloa supplier gate

What must be true before we sell.

  1. 01 Ciloa confirms an automatic movement option for the selected case architecture.
  2. 02 Written bill of materials identifies movement, case metal, crystal, plating, strap, and water-resistance method.
  3. 03 Logo, dial, caseback, crown, packaging, MOQ, sample fees, tooling, and lead times are quoted.
  4. 04 A branded sample passes visual, timing, fit, crown, bracelet, and pressure-test checks.
  5. 05 Landed cost supports at least 50% product gross margin after freight, duty, QC, packaging, payment fees, and warranty reserve.
  6. 06 Trade-dress and trademark review clears the final design and Barrow & Bond marks.